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The Memory Thesis
Oliver Buchannon
Vic L

E-commerce operator and investor. Tracking the AI memory super-cycle and the companies powering it.

The Bear Case, Made Honestly

Jun 25, 2026

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5 min read

The Bear Case, Made Honestly

Micron just printed a record breaking quarter. That’s exactly why investors shouldn’t hear only the bull case. Here’s the strongest argument against my view.

Vic L
Vic L
June 17 Memory Roundup: SK Hynix Comes to Wall Street, CXMT Goes Public, and the Split Gets Real

Jun 17, 2026

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6 min read

June 17 Memory Roundup: SK Hynix Comes to Wall Street, CXMT Goes Public, and the Split Gets Real

Vic L
Vic L
The AI Memory Escalator: Why The Old Memory Cycle Story Is Getting

Jun 15, 2026

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4 min read

The AI Memory Escalator: Why The Old Memory Cycle Story Is Getting

You own one phone. Soon you'll run a hundred AI agents. That's the whole difference.

Vic L
Vic L
10 Percent Swings Every Day: The Market Is Arguing With Itself, And One Date Ends It

Jun 11, 2026

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4 min read

10 Percent Swings Every Day: The Market Is Arguing With Itself, And One Date Ends It

Memory isn't trending right now. It's swinging with big energy.

Vic L
Vic L
June 5 Memory Roundup: The Week the Memory Trade Got Tested

Jun 5, 2026

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3 min read

June 5 Memory Roundup: The Week the Memory Trade Got Tested

Three things hit at once, the memory theme stock dropped hard, and none of them broke the thesis. Here is what actually happened.

Vic L
Vic L
Why I'm Not Trimming at $60.  And What Would Actually Make Me Sell

Jun 1, 2026

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3 min read

Why I'm Not Trimming at $60. And What Would Actually Make Me Sell

I am up around 60% on my DRAM position. Everyone says take some off the table. Here is why I am not.

Vic L
Vic L
May 28 Memory Roundup: The Week the Memory Supercycle Became Undeniable

May 28, 2026

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2 min read

May 28 Memory Roundup: The Week the Memory Supercycle Became Undeniable

Every major player in the semiconductor supply chain confirmed the same thing this week from a different direction. Here is what happened.

Vic L
Vic L
The Jevons Paradox: Why Cheaper AI Is Bullish for Memory, Not Bearish

May 26, 2026

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4 min read

The Jevons Paradox: Why Cheaper AI Is Bullish for Memory, Not Bearish

Every time someone says AI efficiency will kill memory demand, I think about human resources and my payroll

Vic L
Vic L
SK Hynix vs Samsung vs Micron: Why Pure Play Wins in a Supercycle

May 21, 2026

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5 min read

SK Hynix vs Samsung vs Micron: Why Pure Play Wins in a Supercycle

I watched the Samsung strike saga play out in real time from Hong Kong. Checking Yonhap at midnight. Watching Korean stocks move before New York woke up. What I saw wasn't just a labor dispute. It was a masterclass in why corporate structure matters as much as technology.

Vic L
Vic L
May 19 Memory Roundup: Three Stories That Confirm the Supercycle! But One Of Them Complicates It.

May 19, 2026

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2 min read

May 19 Memory Roundup: Three Stories That Confirm the Supercycle! But One Of Them Complicates It.

Three major memory stories dropped today. All three confirm the supercycle is real. One of them deserves more attention than the others.

Vic L
Vic L
New Samsung Union Strike Update: Monday May 18

May 18, 2026

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1 min read

New Samsung Union Strike Update: Monday May 18

Three things happened in Korea today before US markets even opened.

Vic L
Vic L
Tasks I Used to Skip Because They Took Too Long. AI Does Them Now While I Sleep

May 14, 2026

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4 min read

Tasks I Used to Skip Because They Took Too Long. AI Does Them Now While I Sleep

I've been running an agentic AI on my e-commerce business for months. Here's what it's taught me about where memory demand is actually going.

Vic L
Vic L
China's Three Walls: Why the Memory Supercycle Is Protected Until at Least 2027

May 13, 2026

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3 min read

China's Three Walls: Why the Memory Supercycle Is Protected Until at Least 2027

The most common pushback I get on my DRAM thesis is China. "Won't they just flood the market and kill pricing?" Here's why that argument doesn't survive contact with reality.

Vic L
Vic L
The $3.8 Billion Facebook Post That Shook The Kospi

May 12, 2026

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4 min read

The $3.8 Billion Facebook Post That Shook The Kospi

A Korean policy adviser posted something on social media this morning. Foreign investors sold $3.8 billion of Korean stocks within minutes. Here's what actually happened, and why I didn't sell.

Vic L
Vic L
The Black Swan: Could Software Optimization Eat the Memory Supercycle?

May 11, 2026

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3 min read

The Black Swan: Could Software Optimization Eat the Memory Supercycle?

I'm long DRAM. I've already written three posts laying out why I think the AI memory supercycle is real and has years to run. Now I'm going to make the strongest case against my own position.

Vic L
Vic L
Big Tech Is Offering to Fund SK Hynix's Factory Equipment. They Said Nah.

May 9, 2026

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2 min read

Big Tech Is Offering to Fund SK Hynix's Factory Equipment. They Said Nah.

Reuters reported something so absurd yesterday that I genuinely had to read it twice and assess if it is fake news.

Vic L
Vic L
Samsung Workers Just Low Key Confirmed The Memory Thesis

May 8, 2026

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2 min read

Samsung Workers Just Low Key Confirmed The Memory Thesis

Samsung's chip minions rejected a $340,000 bonus this week, because it was offered as a one-time payment, they know what's up and the supercycle is not ending anytime soon.

Vic L
Vic L
Why I'm Betting on the AI Memory Supercycle

May 7, 2026

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2 min read

Why I'm Betting on the AI Memory Supercycle

The bottleneck isn't compute. It's memory. And almost nobody is positioned for what comes next after agentic AI takes over industries.

Vic L
Vic L

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Tracking the AI memory supercycle — HBM, DRAM, and the companies powering the next wave of AI infrastructure on Earth and Space

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